Big events like live concerts by Eminem, new Fast & Furious or Avengers movies, and major sales on sites like Amazon.
You name it, and you’ll find the hype created beforehand for these events.
And people experience FOMO when they feel like they are missing out on something exciting everyone is discussing.
Tthere are countless other examples.
While these events can also occur organically, they are often driven by the team behind them, generating awareness, excitement, and curiosity through marketing efforts.
Human psychology works in mysterious ways.
The more we are deprived of something and the longer it gets delayed, the more we get attracted to it gradually.
Just imagine big-buck movies starring in theatres without the trailers and marketing to build up the hype.
Launching your website without putting the word out is pretty much the same.
As per Siteefy, 3 new websites are created every second.
So, by the time you are done reading this blog, 1500 to 2000 new websites will have been launched.
Your website will be just one among those websites.
How can you still withstand such a massive amount of competition?
Why should your target audience choose you over thousand (or probably million) other websites?
- You connect with your audience on a local level.
- You take the initiative to offer them something which might not be freely available out there
- And you generate that unspoken curiosity through the different marketing and communication initiatives.
As per one of InVision’s statistics pages, a whopping 88% of consumers will likely not return to a website after a bad experience.
You can evade this with all the little creative initiatives you take to make your brand look fresh and happening.
So, why is website announcement necessary?
Before we even discuss the ways to get the word out, I would like you to understand the importance of putting your best foot forward in this regard.
Just knowing the means to communicate won’t suffice.
Before doing anything, always know the reason or get knowledge of its importance.
Get the hype train rolling for an insanely epic launch day
You’ve been eagerly building your online empire.
You’ve poured countless hours into shaping a website that’s about to represent you.
It’s time to kickstart the hype train for D-day.
Your website is your virtual storefront, open 24/7, welcoming visitors from across the globe.
It’s the hub where your brand comes alive, where your products and services shine brighter than the neon lights of Times Square.
It’s a platform where you can showcase your offerings, engage with your audience, and establish your authority in the industry.
So, how do you create that buzz?
It’s all about crafting a narrative that resonates with your audience.
It’s about telling the story behind your brand, the passion that fuels your endeavors, and the value you bring to the table.
This will create much-needed curiosity and ensure your audience is in the know and look forward to it.
But remember, simplicity is key. Don’t get lost in a labyrinth of fancy words or convoluted technical jargon.
Speak directly to your audience as if you’re sitting across from them, sipping a hot cup of joe.
Research has shown that about 38% of consumers stop engaging with a website if the content or the layout is not engaging or attractive.
This should give you enough time to cut the mustard content-wise, or else your efforts are as good as a snowball’s chance in hell.
Grab your subscribers’ attention and make ’em go, “Whoa!” with your mind-blowing updates
You know how important it is to keep your subscribers engaged and excited about what you have to offer.
Say, you’re throwing a massive party.
You’ve got the perfect venue, the most delicious food, and a playlist that will make everyone dance their hearts out.
But here’s the thing – if you don’t send out invitations and let people know about this incredible bash, how many guests do you think will show up?
Not many, I’m afraid.
The same principle applies to your business.
When you announce the launch of your shiny new website, you’re not just telling people, “Hey, I exist!”
You’re giving them a reason to pay attention and get excited.
It’s like unveiling a masterpiece that represents your business in the best possible way.
Imagine your subscribers receiving an email from you, the subject line screaming, “Get Ready for a Jaw-Dropping Experience!”
Can you picture their eyes widening with anticipation?
They’ll be curious to see what’s in store for them.
But if the message, graphics, or visuals are not captivating enough, you will lose out on many good leads.
Why?
As per studies, the average person has an attention span of 8 seconds. So you need something really tight to break through this.
Your new website isn’t just a pretty face; it’s a powerful tool that can skyrocket your business to new heights.
With a sleek design, intuitive navigation, and captivating content, you’ll be wowing your visitors and keeping them hooked.
Think about the impact this can have on your brand. A well-crafted website showcases your professionalism, builds trust, and tells your customers that you mean business.
It’s like showing up to that party in a stunning outfit that makes heads turn. You’ll stand out from the crowd and leave a lasting impression.
But, all this should be conveyed in a very simple but out-of-the-box manner through a mix of text, visuals, and graphics in each of your announcement communications.
Craft your brand’s personality and vibe with your audience
When you announce your new website, you have the perfect opportunity to establish your brand’s identity.
Think of it as a chance to showcase your unique style, personality, and values.
Through carefully curated content, visuals, and design elements, you can communicate who you are, what you stand for, and what sets you apart from the competition.
Crafting a consistent and cohesive brand image will help you build recognition, loyalty, and trust among your target audience.
Your website becomes the canvas where you can paint a vivid picture of your brand story, mission, and vision.
Using the same colors, fonts, and pictures, you can make your website look like your brand.
In fact, using a signature color improves brand recognition by 80%.
This will make everything look nice and match together, which will make people like it more.
Moreover, you can use language and tone that reflects your brand’s personality.
Whether playful, humorous, professional, authoritative, or somewhere in between.
5 ways to bring your new website announcement to light
Leverage the power of social media
Ah yes.
Good old Instagram and Facebook posts.
Here are some statistics you must know about Facebook and Instagram.
- A video post increases interaction by 600% on Facebook.
- 1.98 billion people, on average, log into Facebook daily.
- 98.5% of users access Facebook from mobile devices. Source
- Daily active users of Instagram stories are 500 million
- Instagram has over 1.22 billion monthly active users.
- Instagram has seen an 80% increase in users’ time watching videos on the platform. Source
Now, just imagine you make some really good efforts and make your announcement reach even 0.001% of the daily users.
For Facebook, it’s approximately 19.8k users, and for Instagram, it’s about 5,000 users.
Just imagine the eyeballs you will get on your website if you continue these posts and build momentum.
Above all, your posts need to captivate, or else, even if you reach a big lot, it won’t be productive.
Follow the below points.
Craft a compelling teaser:
Building anticipation is key to creating a buzz around your new website.
Tease your audience with a visually stunning image or a short video snippet that showcases the essence of your website’s purpose and unique features.
Accompany it with an attention-grabbing caption that leaves your audience eager for more.
Create a countdown campaign:
Everyone loves the excitement of a countdown.
Dedicate a series of posts in the days leading up to your website launch, revealing sneak peeks, behind-the-scenes shots, or teaser content.
Encourage your followers to engage by guessing what your website offers, fostering community and anticipation.
Unveil the big reveal:
Make it an unforgettable event on launch day.
Craft a captivating post that showcases the culmination of your hard work.
Include a visually stunning image or video and an engaging caption highlighting your website’s unique value to your audience’s lives.
Consider offering an exclusive discount or limited-time promotion to incentivize immediate action.
Leverage influencers and partnerships:
Collaborate with influencers or complementary brands to amplify your website announcement.
Reach out to individuals or organizations whose values align with yours and propose mutually beneficial partnerships.
Co-create content, organize giveaways or ask influencers to share their experiences with your website, generating a sense of authenticity and credibility.
83% of consumers believe retailers should provide more authentic shopping experiences to customers.
Write a compelling press release
Composing a press release for your new website announcement is a valuable initial step, despite today’s prevalent digital consumption of news.
A press release, typically limited to one page, succinctly informs people about your offering.
To maximize the visibility of your press release, ensure that it adheres to the appropriate format.
This will make it more likely for your news to be noticed by different news organizations and shared with the right people.
Upon having the available space, publications may publish your announcement as you have written it.
But also with some potential edits.
Here, I would advise you to submit your PR to multiple organizations. More so those who cover your industry.
And on top of that, also target the ones who cater to readers who would find your announcement appealing.
If I were to give you a brief of how to go about with your press release, here-
Begin your press release with a compelling introduction that immediately grabs the reader’s attention.
Paint a vivid picture of what sets your website apart and why it’s worth their time. Whether it’s an innovative feature, a unique design, or a fresh perspective, emphasize the value your website brings to its users.
Next, briefly overview your website, highlighting its key features and functionalities. Keep this section concise and easy to digest, ensuring that readers can quickly grasp what your website is all about. Use clear and simple language, avoiding technical jargon that may confuse or alienate your audience.
Include a quote from a key team member or founder to amplify interest and credibility. This quote should encapsulate the passion, vision, and goals behind your website. Make it personal and inspiring, conveying the dedication and commitment driving your project.
Generate the buzz through properly sequenced emails
Email marketing is, hands-down, the most effective marketing method to get good-quality leads and traffic.
About 4 billion users make use of email daily.
Now, like you did in social media, it’s best to start with a teaser-type announcement.
And gradually shift towards showing the diverse features of your website and offering.
And why should people engage with your website.
Out of ideas?
No worries, you can kickstart with the release of a new product.
Or maybe even a special offer on the day of launch. A one-time coupon or discount code should do the trick.
You can also go the video way.
Videos under a minute have been shown to produce an average engagement rate of 53.9%.
You can share walkthroughs of your website, using some background commentary to retain interest.
Rest assured, if people are engaging with your emails, you have done something amazing.
Don’t forget to be open to the “Mailer” way
Know this- not everyone is on social media.
Many prefer to stay away from all these platforms.
Don’t give yourself a reason to not reach out to this audience.
If, by any chance, you possess a direct mailing list, you have a high probability to engage them.
Design a brochure or a postcard, craft an engaging and personalized letter or any other physical business document that you can use for mailing.
You can reach out to your business clients, volunteers or any not-for-profit organization.
Basically, anything sensible enough to increase awareness and popularity of your brand.
But, most importantly, the content is strictly tailored to your brand and industry.
Remember, an average consumer will always read physical or electronic mails or, for this matter, any other communication from this point of view- what’s in it for me?
Don’t be so involved in your brand promotion that you digress and not show them what benefit or feature will your website provide to your audience.
Here are some ideas which will help you focus on the benefits/features.
- Have you implemented a customer support chatbot on your website to assist users with their inquiries?
- Are you offering any discounts or promotional offers for new customers?
- Have you expanded your delivery options to include international shipping?
- Are you actively engaging with customers through social media platforms?
- Have you introduced any eco-friendly initiatives or sustainable practices in your business?
- Are you utilizing customer feedback and reviews to improve your products/services?
- Have you enhanced your website’s security measures to ensure the protection of customer data?
- Do you provide a user-friendly interface for customers to track their orders and shipments?
- Have you integrated a loyalty program to reward repeat customers for their continued support?
Highlight all these benefits or features in your missive.
Give the recipients a very strong and convincing reason to check out your website.
QR codes have become very popular in recent times.
You can also implement a QR code into your mailer to show your competence with technology.
Upon scanning, the recipient should be led straight to your site.
Believe it or not, physical emails are still a thing. People still love reading them.
And more importantly, these pieces have a shelf life of 17 days, whereas their digital counterpart has only 17 seconds.
Promote an offer
You’ve just launched your own website and want to get people excited about it.
Well, there are a bunch of cool ways to do that.
You can offer special deals and incentives to grab people’s attention and get them to check out your site.
You can try stuff like:
- Giveaways: You could run contests where people can win your products for free. Everyone loves free stuff, right?
- Promo codes: Offer discounts on orders by giving people special codes to use when they make a purchase. It’s like a secret password that gets them a great deal.
- Free access to premium content: Give people a taste of the good stuff by offering free access to your best content for a limited time. It’s like a VIP pass to your website.
- Free shipping: Nobody likes paying for shipping, so why not offer it for free? Or you can lower the minimum order amount required to get free shipping. It’s a win-win for your customers.
- Complimentary services: Provide free audits, resources, assessments, or consultation time to your customers. It’s like having your own personal expert helping you out.
These are just a few ideas to get you started.
The key is to think about what would excite people about your website and make them want to return for more.
When you offer select individuals early access to your website, you create a sense of privilege and anticipation among them.
You can invite loyal customers, industry influencers, or beta testers to explore your website before the official launch.
In exchange for their precious feedback, they get a sneak peek into your offerings and become your brand ambassadors.
This approach makes them feel valued and helps you gather valuable insights.
And further identify any potential issues or areas for improvement.
Their feedback can guide you in refining your website’s functionality, user experience, and content to ensure a stellar launch.
Additionally, this exclusivity can generate buzz and word-of-mouth marketing as the privileged few share their excitement and experiences with others.
It creates a sense of urgency and curiosity among your wider audience, encouraging them to eagerly await the official launch day.
Remember to express gratitude to your early access participants and acknowledge their contributions publicly, further strengthening their bond with your brand.
And consider a soft launch as a strategic move to make your website announcement more engaging, interactive, and memorable.
Announce your website in style
So there you have it.
Launching a new website without creating a buzz is like throwing a party without sending out invitations.
You’ve worked hard to build a stunning online empire.
And now it’s time to kickstart the hype train for the grand unveiling.
Craft a compelling narrative that resonates with your audience, tell the story behind your brand, and showcase the value you bring to the table.
Leverage the power of social media, email marketing, and even physical mailers to spread the word and create excitement.
But remember, simplicity is key. Speak directly to your audience.
And hey, if you’re looking for that extra touch of magic to make your website shine, you might want to consider partnering up with experienced professionals with close to a decade of experience.
Like Your Hustler. We can build what you want, when you want, and how you want.
We will let you focus on your core business operations while we build your online presence for you.
You can surprise me by booking a free consultation if you wish to.
Here’s the link- https://calendly.com/aditya-48
Cheers.
