Clever ads that catch the attention of your customers at the moment of intent
Your potential customers go to google when they are looking for your services. They are literally typing the words around your services. That means they have intent. Our clever ads written by our ad specialists catch their attention and push them to take action. That sounds great, right? Does it get any better? Yes, it does.
You only pay for results which means you only pay when they call you or click on your website and not for impressions.
Landing page optimization to make your page more relevant for searches
The reason google is the go to search engine is because people get the best results on google. Google does not compromise on the user’s experience and ensures that the most relevant results come up on top. To the extent that a more relevant ad paying less for a particular search term would be placed above a less relevant ad paying more for that search term.
Our certified ad specialists understand the factors google takes into account for relevancy and make the necessary tweaks to your landing pages to make them more relevant for a particular search. This helps in reducing those ad spends and still keep you on top of those searches.
Effective management of your ad budget to ensure that not a dollar gets wasted
During our initial discussions we understand the costs and margins of your products or services. Based on your budget and margins we determine which keywords need to be targeted and how much we would bid for it.
We run multiple ads for varied keywords searches and keep a close eye on their performance. Ads that are not doing well are paused and the focus moves towards the ads that are doing well. We then create more such ads and ensure that the time and money is not wasted on low performing ads.
Keeping you well informed so that you are always in the driving seat
We don’t measure success by the click through rate on the ads instead we measure it by the traffic that got converted into valuable leads. We believe in complete transparency and show you exactly where your customers are coming from and how they convert.
We provide you with monthly or bi-weekly reports and also educate you on how the whole process works so that you always know what’s working and what’s not. Our reports let you track the impact of the ads.
Want to know how we do it?
Research & Analysis
Every business is unique and has its own set of goals. We understand that and our team invests a serious amount of time understanding and researching your industry, services and products. Before we even start the campaigns we make sure that we know what makes you, you.
We also deep dive into the areas like your current ad strategy and campaigns, your competitor’s ad strategy and campaigns and your target audience. We use different tools to discover high value, low competition keywords to maximize your ROI and minimize your cost per click (CPC).
Strategy
We assign a dedicated account manager to you who tailors your campaign to meet your goals. The strategy building comprises of audience targeting, keyword targeting, monthly ad budget recommendation, keyword bid recommendation, number of campaigns needed and the landing page recommendations.
This developed strategy is then given to the in-house copywriters and designers who curate the creative assets for the campaign. Once you approve of the creative assets, the ad manager launches the campaign.
Campaign Execution
Once your campaign goes live, your ad manager regularly monitors the campaign. The regular management includes A/B testing of your ad copies, keyword research and keyword selections, management of bids, landing page performance testing and goal conversion tracking.
You receive consultations and check-ins throughout the month.
Transparent Reporting
Transparency is the key to everything we do. You can expect a transparent report from us every month which is easy to understand. It tells you everything starting from which ads performed best to how much ROI you made.
Your ad account manager can also walk you through the report to answer your questions if any.
Google offers PPC ads which appear on its search engine results and search ads which appear on its display network. These can be leveraged by small businesses to generate more leads for their business and in turn generate more revenue.
To learn more about which ads would be best for you, get in touch with us.
To give you a cost, it is first important to understand your goals for the campaign. There is an in-depth industry research involved to understand the ongoing cost per click (CPC) and competition in your industry. Also, how many keywords you want to target and the intensity you want to approach this with is another important factor.
We, of course give you recommendations on what we would be a good budget for a successful campaign and high ROI.
They’re entirely different entities which serve different purposes. Facebook ads target audiences broadly to determine which one’s best suited for your business, and Google is a more intent based advertising service. Both can be used effectively; it just depends on what you’re going after.
Again, it completely depends on your industry, target market and goals. SEO does take time but provides long term results and a strong foundation for your business. Ads on the other hand start producing instant results and can be optimized to reach your ideal customer.
We recommend customers to invest in both in moderation to achieve their goals and long term stability.
What our clients are saying
First and foremost, they keep their word. This should be a given with all companies, but we all know it's not. Your Hustler did everything they promised to do. I believe they did some very creative work in my website. They were not only familiar with the most modern web design principles, but also adept at coding them. I am happy with the site they built. It is fast, mobile responsive, engaging, professional, slick and modern. Again, thank you Your Hustler.
Jeremiah Grant
Managing Partner, Arrowfish Consulting LLC
Their project management was excellent and the developers had some serious coding skills. We are very pleased with the end result. The platform is very smooth and we have received a great ROI. Highly recommended.
Leonel Lopez
Founder & CEO, UPSL & TVEMAX Productions
We hired them to redesign our website and what we received was a fast and responsive website that exceeded our expectations. Amazing design skills and a pleasure to work with.
Reginald Brown
Founder & CEO, Azureaus Technologies
They made sure to tend to my every need, great communication and proactive approach. They are working as our marketing partners now and we have seen a very good growth.
Michael White
Owner, Know Yourself Apparel
Your Hustler is excellent. Your Hustler has guided and helped every step of the way for my website redesign. Your Hustler took the time to understand my business so the new site can help reach my sales goals, they have provided the exact service I was looking for at a very fair price. I definitely recommend Your Hustler for all your website needs.
Juan Moreno
Owner, Steam and Sauna Experts
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