Shipley Do-nuts

Web Design, SEO & Social Media Management for Shipley Do-nuts Houston.

The story of Shipley Do-nuts, Houston.

Mike Simon owns two locations of the Shipley Do-nut franchise in Houston, Texas. It is a family run business and has been serving the neighborhood with hot, pillowy soft donuts for years.  Their locations provide a little extra compared to the other Shipley do-nut locations. They also offer catering services to churches, schools, organizations and businesses in the immediate area.

They have maintained their standards over the years and are highly rated on google, door dash and other platforms.

The Challenge

Their website was completely outdated in terms of design. There were a huge number of broken links on the website. It was slow and non-responsive on different devices. Also, there were occasional lapses where the website would go down completely. This lead to their rankings being dipped on google and the traffic going down. They still had some SEO value on the old website that had to be preserved.

Your Hustler was tasked with building a fast website that met the latest design standards of the industry. The main challenge was to ensure that the redesign did not hamper the SEO value of the old website.

The Solution

There were 100’s of pages on the old one and we had to ensure that the meta tags, meta descriptions, URL’s etc. all matched on the new one. We conducted various audits on the old website to figure out all the problems on the old website. After having a discovery call with Mike, we presented him with a few design mockups and a strategy to fix all the problems of the old website.

Once the designs were approved, our developers and SEO experts worked rigorously on the website to bring the designs to life. The website was made to go through our various tests for speed, responsiveness and SEO friendliness. The new website has a crisp design, it is fast and opens under 4 seconds, it is responsive on mobile and other devices. The broken links and other issues have been fixed and the traffic on the website has massively improved.

The Impact

The website is ranking in the top 3 spots on google for most of the keywords relevant to their business. The organic traffic per month has increased to a staggering 20,000. The sessions have increased by 48.5% and form fill outs have increased by 78.5%. The numbers are only growing from here.

We are also posting regularly on social media which has increased their communication with their audience.