278 Organic Leads and Page 1 Ranking For Business-Specific Keywords Ignite Souffront’s Online Rise (In Just 8 Months!).
1112.12 %
increase in organic traffic
278
leads generated
1477.7 %
increase in impression
We get tons of calls and leads through our website
We not only drive traffic and boost rankings, but our main focus is converting that traffic into qualified leads.
John souffront
President, Souffront Construction & Engineering
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Client Brief
Souffront Construction and Engineering, established by John Souffront, specializes in providing inspection, engineering, and construction services for both commercial and residential structures.
Operating from Florida, John and his experienced team boast over a decade of industry expertise, with a notable reputation for their proficiency in conducting 40-year recertification inspections.
The Challenge
When John first reached out, his website was a mess. A previous SEO agency had used shady techniques that tanked organic rankings and traffic.
They weren’t ranking anywhere for their core service “40-year recertification” at all, despite being the best around.
Solution
We began by cleaning up past site issues. This involved disavowing over 300 spammy backlinks, changing content across 30+ pages, and addressing 50+ broken links and technical errors.
Next we pursued an ethical link-building strategy. We secured guest posts on 5 reputable industry blogs, including “The Garage Inspector” and “Home Safety Weekly.” Additionally, we built links through press releases from major outlets like Yahoo News, which generated over 700 referral visits in 3 months.
On the local SEO front, we claimed and optimized Google Business Profile and pursued local citations. We netted over 200+ high-quality citation links from directories like BBB, YellowPages, and HomeAdvisor.
For core pages, we overhauled content, integrated visuals and videos, and optimized for about 20 high-value keywords each. We also created 10 new service pages targeting related offerings. Additionally, we went all out with blogs, creating industry-specific blogs on John’s core services.
1112.12% and 1477.7% increases in organic traffic and impressions, respectively
As of March 2024, the website receives monthly traffic of 1.6k. This represents a 1112.12% increase in monthly organic traffic and a 1477.7% increase in impressions. All of this was achieved within 8 months, and a total of 278 leads were generated during this period.
Top 10 in Google SERP for 500+ high-volume keywords
Souffront’s website ranks for 500+ high volume service related keywords that covers their services like 40-year recertification, concrete restoration, infrared inspection and milestone inspections in turn generating them plenty of all leads for their wide service spectrum of services.
Below are some top performing keywords –
- #40 year recertification
- #40 year recertification cost
- #Concrete coring procedure
- #Concrete sewer pipe repair
- #MEP plans
- #Pre construction soil testing cost
- #Florida condo recertification requirements
- #Seawall inspection
- #Threshold inspection
- #Attic inspection cost
Ranking in the top 3 for 30+ keywords related to 40-year recertification, their main service
Souffront’s website consistently ranks in the top three for over 30 keywords associated with 40-year recertification, their cornerstone service and primary source of revenue. This prominent positioning in search results generates a substantial number of leads each month. Their key search terms are ’40-year recertification’ and ’40-year recertification cost’.
